As a Social Media Strategist or as my mom puts it, “professional Tweeter,” I pride myself on not only finding and engaging online influencers, but being one myself. It’s my humble opinion that in order to engage your brand’s most active users, you must walk a mile in those users’ shoes.
After reading Seth Stevenson’s remarkable piece on the growing ubiquity of the Klout Score – and its importance as a professional and personal tool – I attempted to take stock in my own online influence by taking a look at my somewhat inactive Klout account:
- I could only register one of my Twitter accounts. I have 2, but the one associated with my main email address (and thus searchable by potential employers) is only 2-months old. So I went with my personal account, which has more followers.
- I’m a Facebook addict – this is where the bulk of my new points derived
- I’ve just started to use Foursquare. I absolutely love it and have earned quite a few “first check in” badges. I only have about 9 friends, though, which has more of an influence on my overall score.
- Linkedin is a resource for me as a young professional, but sadly, I linked my Klout to the Linkedin page for my previous employer and have lost access to enable me to revoke permissions.
After this narcissistic digital dissection, I decided I needed to dig deeper. I needed to figure out exactly what it would take to become the kind of influencer my future employer(s) need to engage. As an individual with a Klout score of 61, I’m taking my cue from the job-seeking subject of Stevenson’s article, and conducting a weekly experiment:
I will try to raise my Klout score to 72 by January 1, 2013.
Why 72? Well, according to Wired.com’s infographic, Sarah Palin’s people have managed to get her that score. Since I tend to tweet for brands and individuals far less cuckoo-bananas than Ms. Palin, it would actually pain me not to match or exceed her publicists’ Klout score.
So, here’s to (completely amateur) scientific inquiry!
Do you track your Klout Score? Tell me in the comments!